The Ed O'Keefe Show

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Aug 31, 2017

The world is filled with dangerous people—so how are you going to protect yourself? Does violence make you uncomfortable? Are you willing to take easy steps to change that mindset? This week, our guest is Tim Larkin, who is an expert on violence. Through research and self-discipline, Tim has developed a system that is changing and saving lives. 

After a 25-year career in the Military as a trainer for Special Ops, Tim Larkin decided to develop Target Focus Center, a practical program for teaching self-defense through physics and physiology. Tim has also just released his book on his study of violence, When Violence Is The Answer. His system can be learned rapidly, and it is an excellent and practical tool for anyone concerned with their personal safety. Tim approaches the concept of violence with knowledge, practicality, and realism. 


In This Episode We Learn: 

  • Why violence really is the answer in an a-social situation. 
  • How to determine the difference between a-social and social situations.
  • The physiology and psychology of violence and how you can protect yourself. 

Episode Resources


Feb 7, 2017

Are you looking to find a better way to advertise your online business product?  Would you like to know how you can become more profitable with advertising? Then listen in to today's show, with guest, Ezra Firestone, one of the current world leaders in eCommerce and learn from him how you can reach your community with whatever you have to tell or sell them.


Ezra, the guy who sold the most mullet wigs in the USA in 2008, founded his company, Smart Marketer, in 2012. Supported by a fast growing team and backed by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for marketers and business owners. Ezra is thought by many to be the leading expert in the world in eCommerce today. He owns and operates several seven and eight figure businesses. He uses his insight, gained from these businesses, to produce his courses. Join Ezra today and learn how you can get better at whatever you do if you're willing to keep your attention in just one place and focus there.

In today's episode, Ed and Ezra discuss:

  • How Ezra grew up in a hippie commune.
  • The limited sources of online visibility in 2004.
  • How Ezra followed the instructions in a book and became a poker pro.
  • Cindy Joseph, 55year old supermodel and her part in Ezra's story.
  • The business he started with Cindy and their fabulous message for aging women.
  • What happened about four years ago, that changed the game for Ezra.
  • Ezra's philosophy about how to buy advertising properly.
  • Ezra explains the 3 Pillars to the way he looks at advertising- Awareness, Retargeting and Loyalty.
  • Practical applications for the 3 Pillars.
  • The 5 channels of communication Ezra uses to reach customers.
  • Ezra's mobile phone app.
  • The areas in which Ezra has become world class.
  • Ezra's view about “buying help” for his brand.
  • The importance of great copywriting.
  • Why Ezra thinks his course is the best out there.
  • Ezra's 2 tips for you to become more profitable with your advertising.
  • How Ezra sees his future.


[TWEET: Multiple channels of #advertising are worth an extra 20% of #revenue.]



Ezra's website:


For Ezra's Podcast with James Schramko:


Jan 31, 2017

Are you connected with your purpose on a soul level? Are the things you are holding on to, that are robbing you of your ability to say “yes” to life? Today’s conversation with Kamal Ravikant takes a deep dive into forgiveness and following your heart. 

Many times, business is all about the processes and the results and the heart gets overlooked. We may even keep ourselves busy with business goals and achievements so that we don’t have to deal with matters of the heart. Kamal’s new book uses a fascinating fable to share specific steps for forgiveness, including forgiveness of yourself! Embracing that forgiveness will allow you to follow your heart. 

Kamal Ravikant has been fortunate enough to have some amazing experiences in his life so far. He’s trekked to one of the highest base camps in the Himalayas, meditated with Tibetan monks in the Dalai Lama's monastery, earned his US Army Infantry patch, walked 550 miles across Spain, lived in Paris, been the only non-black, non-woman member of the Black Women's writers' group, written several bestsellers, held the hands of dying patients, and worked with some of the best people in Silicon Valley. But his most transformative experience has been the simple act of loving himself. 


In today’s episode we learn:


  • How Kamal’s background set the stage for his book
  • How he got into the startup culture of Silicon Valley with no prior experience
  • Rejection letters helped shape Kamal as a writer - the best gift he could have gotten
  • Why his first self-published book was successful after 10 years of rejections
  • Rebirth is life altering and mind expanding….find out why
  • How Kamal’s own pilgrimage to India after his Father’s death relates to the book
  • A non-religious pilgrimage that changes lives
  • The 3 stages of a relationship and how it helps our perspective
  • Soft skills like forgiveness and loving yourself are hard to formulate a process for success, but Rebirth spells it out
  • if you loved yourself, what would you do?
  • What is the societal obligation trap?
  • Kamal’s 8-minute meditation hack
  • What Kamal wants for his future and how children play into his vision

[TWEET: "Every great thing in your life comes from consistency" @KamalRavikant]





Jan 24, 2017

Are you maximizing marketing opportunities in your business? Do you know exactly what the specific ROI is for each marketing channel that you are using? Today, we're talking all things marketing with the one and only Brian Kurtz. 

Not only is Brian a Legendary Direct Marketer, but he spent 34 years at Boardroom, and was responsible for over 2 billion pieces of direct mail. More recently Brian started “Titans of Marketing”, which was an event that featured some other big names in copywriting and marketing. He is in the multi-channel marketing world, so he has a unique perspective. He specializes in helping companies go offline with their marketing efforts.

Brian is focused on contributing value to the lives of everyone he touches. He has hosted more than 150 of the famous Boardroom Dinners, and knows the secret to creating a space for networking and business to take place organically.

In today's episode we learn:

  • What direct marketing tactics can be used to build on online business
  • Why marketing alone won't sell your products, and neither will copywriting. Find out what it takes to have a winning combination!
  • The most important aspect of marketing and why you can never go wrong by focusing on contributing value to others.

[Tweet "“Success is about being intentional in everything you do.” #Marketing]




Jan 17, 2017

Success. How do YOU measure it? Is it purely a matter of the income level you achieve or is there more to it? My guest today would answer that success comes only through complete emotional independence. What he means is the kind of emotional independence that allows you to jump face first into the universe with no fears or insecurities. Sound intriguing? Join us!

Paul Kirchoff is an avid entrepreneur that will blow you away with his insight into business, money, adventure, and spirituality. He’s also an investor and global adventurer----and the list goes on. Currently, Paul serves as the founder and CEO of EPX, an exclusive community for adventuring entrepreneurs wanting to drive faster business success and max out their lives with amazing global experiences. Paul was an early employee at Dell, and was the founder and CEO of SaleAMP, a pay-for-performance digital marketing agency based in Austin, TX.

As if those accomplishments aren’t enough, Paul has directed and sold a film, sold thousands of copies of a corporate thriller novel, and is currently involved in a multinational effort to bring internet connectivity and banking to the poor. He’s also busy building another software venture that will accelerate problem-solving for humanity’s most pressing needs and allow for “adventuring the planet like nobody’s business.” A father and super-bachelor, Paul is a “modern-day James Bond,” as he travels to luxurious and gorgeous places around the world, rubbing shoulders and “hanging out” with such celebrity pals as Richard Branson.

Paul discusses his personal experiences in company startups, including fulfilling the roles of both visionary and operator in the struggle to transition. He shares great advice regarding the different phases of leadership, growth processes, and money strategies.

Another topic in our conversation is the aforementioned emotional independence. What is it—and how do you get it? You do not want to miss Paul’s insight into transforming self, rewiring the brain, and getting rid of insecurities.

In this episode, you will:

  • Learn how creativity and systems work together in successful business startups
  • Hear Paul’s take on bootstrapping a new endeavor and what it takes to get to “break even” or profitable ASAP
  • Understand the importance of positive mindset and gratitude in achieving what Paul calls the ultimate goal—emotional independence

[Tweet ""Nobody knows the 100 billion nightmares between $0 and “making it.”
" - Paul Kirchoff"]



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Jan 10, 2017

Have you accidentally let your wealth creation take a back seat?

Most entrepreneurs do. Garrett Gunderson joins us on this episode of the podcast to help solve this problem. 

Garrett is the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. And he’s personally helped countless business owners create efficient wealth strategies that fit their unique strengths.

Garrett is the Chief Wealth Architect for Wealth Factory. Wealth Factory is a comprehensive personal financial education and implementation program for entrepreneurs, health care professionals and small business owners. 

Professionals (like dentists, orthodontists, optometrists, and veterinarians) and entrepreneurs typically focus on what they do best, and that's running a great practice and providing state-of the art service. Managing their personal finances often takes a back seat, and this can create tremendous personal and professional stress. And as their business grows, so might the complexity of their finances. So providing a proven, comprehensive solution is well-received by this group of professionals.

Wealth Factory fills that gap and provides an integrated team approach that brings together asset protection attorneys, accountants, retirement planners, investment advisor, insurance experts, estate planners, and cash flow specialists. This is very similar to the kind of integrated services provided by a boutique family services firm for high net worth individuals, but without the high price tag (or the $50M net worth qualifier). Advice and implementation happens in a custom-tailored sequence, facilitated by a financial quarterback so you do not have to waste time.

In this episode, you will…

  • Learn the importance of having an opportunity fund instead of a retirement fund
  • Understand why you need to utilize your own human life value
  • Discover that you shouldn't put too much of your life at stake into something you don’t understand
  • Realize the importance of knowing your investor scorecard

[Tweet ""Making more money is not the best solution if you don’t know how much you are keeping." - Garrett Gunderson"]

Listen to it in our Podcasts on iTunes:

Episode Resources:
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If you enjoyed this episode you will also enjoy these blogs below:

How To Scale Your Business With Purpose! Are you a small business owner or entrepreneur? Do you have trouble developing the best strategy to grow & scale your business? Are you having issues building your dream team? Do you have a tough time getting the numbers to make timely business decisions?

Giving Value and Shedding Expectations | with Roland Frasier How do you become transparent enough to give value but hold back just the right amount to ensure the success of a good business deal or agreement during negotiations? The key is in your intention, and in this episode, Roland Frasier tells us how to move deals forward in a way that is positive for everybody involved.

The Levels of a Quality Life We all want more power, money, and freedom, right? These can give us more control, so we hope, and get us to a place in our lives where we can really start living. That’s why we busy ourselves now with our high-achieving lives of business and entrepreneurship; we’re trying to get from here to there.

Jan 3, 2017

Are you ready and able to expertly negotiate all the deals that happen in your life? From big business deals to where to eat for dinner to bedtime with the kids, life can be a constant series of negotiations. Learn how to best handle them in this episode. 


Former FBI hostage negotiator Chris Voss shares the tips and secrets to negotiation in this episode of the podcast. 

Chris is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It. He has used his many years of experience in international crisis and high-stakes negotiations to develop a unique program and team that applies these globally proven techniques to the business world.

During Chris’s 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service.

In this episode, you will…

  • Learn the secret to negotiation is actually giving the other side the illusion of control
  • Understand how teams that were better at their approach actually got to their deals quicker
  • Discover the great power of deference 
  • Realize one of the best things you can do is help the other side say "no"

[Tweet ""You don’t pull ahead of the pack by doing the same things that everyone else is doing." - Chris Voss"]

Listen to it in our Podcasts on iTunes:

Ed O’Keefe showEd O’Keefe show

Or you can watch the video on Youtube here:

Episode Resources:
Book : Never Split The Difference

The Black Swan Group

Book : Start with NO

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