The Ed O'Keefe Show

The Ed O'Keefe Show!
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The Ed O'Keefe Show





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Sep 25, 2018

Find out what it takes to build and manage large scale ad campaigns, some traffic secrets and what Ed wants to be said in his eulogy!

Sep 19, 2018

There are few people that have mastered traffic like James Van Elswyk. Today, he's sharing practical strategies that he uses to get incredible results for his clients.

Sep 17, 2018

Tommie Powers (AKA Tommie Traffic) is sharing what is working for him right now in YouTube marketing. From retargeting to getting the lowest cost per lead, Tommie shares his best tips!

Sep 14, 2018

Whether you sell supplements, superfood, protein powders, ebooks, physical products or coaching - you will benefit from this show.

  • Even if you can't compete with the ad spend of a big company, Ed shows you how it can still be worth it to run Facebook ads.
Sep 11, 2018

Josh Elizetxe has dominated the health and beauty market and built a digital agency where content is king!

Sep 7, 2018

Business and life both come with ups and downs that we can't always anticipate. Each challenge is preparing you for your next big thing, so don't be discouraged by setbacks. They are there for a reason!

Aug 24, 2018

There are many ways to take your performance to the next level. It could be a practice of challenging yourself physically or even purging toxicity from your big 5.

Aug 17, 2018

Brands are doubling down on content right now, but it's not just any content. Highly consumable stories will be the trend!

Aug 14, 2018

Knowing what the data from your FB ad spend means will help you determine what to spend and where to spend it. Listen in as PupSocks shares their strategy to run successful FB ad campaigns that netted as much as $500,000 in a single day!

Aug 10, 2018

In this episode, you'll hear the secrets from some of the best marketers today as they shared at Traffic Mastery Live! Don't miss out on all of these resources:

  • There are white hat ways to get to the top of the SEO rankings in just a couple of days. Listen to find out how!
Aug 7, 2018

There are lots of different ways to monetize a podcast, so today Ed shares his model for podcasting and how it has changed over the past year. 

  • You can monetize any audience, but podcasting can accomplish more for your business than just monetization.
Aug 3, 2018

Whether you are selling health supplements or online courses, chances are, your sales funnel is leaving money on the table. In today's episode, I'm sharing a simple tactic you can implement immediately and see your profits soar!

  • Bonuses are a great upsell offering and by having disappearing bonuses, you can actually move customers to action.
Jul 31, 2018

It's important to know when to grow and scale your business. Today, Ed shares a conversation he had with a business owner. That conversation centered around the belief that the business owner had that he was spending too much to acquire customers. 

After a conversation with Ed, it was determined that spending too much was not his problem. In fact, Ed wishes he was spending more on acquiring customers! Ed we quickly able to steer the business owner to the right questions and metrics to look at for business growth.

In this episode you will learn:

  • How to avoid the #1 mistake that online businesses make when trying to grow.
Jul 27, 2018

How do you respond when your plans are changed by circumstance? If we are honest, we have to admit that we don’t like relinquishing control of our plans and schedules, but let’s take a look from a new perspective. How many times have those chance interruptions led to something great? You may not like those accidents or bad luck circumstances, but let’s talk about them as being the place of opportunity.


In this episode, we learn:


  • My story of a country music bar in Chicago, a missed plane, and a chance meeting that radically changed someone’s music career
  • The lesson? Have your awareness OPEN to opportunity
  • How entrepreneurship, athletics, and music are similar in that you have to put in the work WAY before the payoff
  • Dwayne ”The Rock” Johnson’s story of how NOT making it to the NFL was the best thing that never happened to him
  • Know what you can’t control and what you can. You CAN control your mindset, your work ethic, how you treat people, and how you respond to every situation.
  • The accidents are there to prepare you for something you aren’t even aware is ready to show up in your life
  • You have to have a belief system that your future is going to be brighter than your past
  • Focus on somebody else today and go do something productive to make your day better.


Episode Resources:

Jul 24, 2018

How can you be happy raising kids? It’s a question I get asked often, especially since my wife and I are raising a large family. The truth is that you can read all the books by all the experts, but in the end you realize that each child is different, and you have to follow your own path and figure out your own style. Those rules don’t just apply to raising kids, but to achieving overall happiness in life. No one is happy ALL the time, but there are some guidelines to remember and follow to cultivate a happy and fulfilled life. When it comes down to it, don’t we all want more happiness?


In this episode, we learn:


  • Happiness is not about accumulating THINGS, but it’s who you get to share your things with that will make you happy
  • Three buckets of happiness:
    • Do the things that are physically challenging, because they reward your body AND your mind
    • Do the things you love that contribute to others and make them better
    • Do the things you are constantly hungry to learn and be challenged by
  • The happiest people are those who are proactively pursuing a goal that creates feelings of wealth, abundance, achievement, and joy
  • Don’t focus on your weaknesses, but go with what you enjoy and know you’re good at
  • Key Happiness Takeaway: Your job in life is to find the thing that “lights you up,” that you do well, and then find ways to tie that into helping more people
  • The best news about the three buckets is that YOU get to define them!


Episode Resources:


Dan Sullivan, Strategic Coach


Unique Ability: Create the Life You Want by Catherine Nomura


Sapiens: A Brief History of Humankind by Yuval Noah Harari

Jul 20, 2018

"If your goals don't scare you, they aren't big enough!" - That's what we are talking about today. When you are trying to achieve a goal, it stretches you to do something that you would not normally do.

This extra pressure on you is called "positive stress" or "positive tension"and it is responsible for your push towards achieving your goals.

Listen as Ed shares his story of climbing mountains in pursuit of a new goal - a scary goal!

Jul 17, 2018

Do you wish you had the mental toughness of a Navy SEAL in order to be confident enough to deal with any threat? Would you like to be able to steer any negative situation to a positive outcome? Would you like to be known as a leader among your peers? Mark Divine joins me on today’s show and he is an expert in human performance as it is displayed in mental toughness, leadership and physical readiness


After a 15-year career as a Commander in the US Navy SEAL Reserve Force, Mark became a quite an entrepreneur. Mark’s businesses include Unbeatable Mind, SEALFIT, and Mark has taught college classes and has written several books including Unbeatable Mind, The Way of the SEAL, 8 Weeks To SEALFit, and KOKORO Yoga. Mark has a BA in Economics and an MBA in Finance and has even worked as a CPA. Mark also has certifications in martial arts and yoga. The unique blend of his experience and training has enabled Mark to become fit in both body and mind, and a willingness to train others to achieve great results personally and in their businesses.


In This Episode We Learn: 

  • Mark gives us tools for leading businesses.
  • Mark shares how to find meaning through your business ventures.
  • Mark reveals the importance of training the mind.

Episode Resources

Unbeatable Mind


Mark’s Facebook Page

Mark’s LinkedIn Page


Jul 13, 2018

Have you ever noticed that the simple act of keeping score in a game inevitably changes how we look at the game. When no one keeps score, there is no pressure and you really don’t know if you are winning or losing. Because of that you really aren’t invested in the outcome of the game.

Keeping score puts an innate accountability on the game - it changes the game. And as someone who is extremely competitive, I can tell you that it messed with your head. No one likes to lose, especially someone as competitive as I am.

In my years of coaching volleyball, I have seen what happens to the players on the team that is not winning when the pressure of the game kicks in. When this happens, players tense up and the stress is evident in their bodies, but for peak performance to actually happen, the body needs to be loose and open. It’s the exact opposite of the stress reaction! So the very thing that will help you win, is the last thing your body naturally wants to do.

Having the mindset that the score of the game is always zero to zero allows you to keep your body from taking over and ruining your chances of having success. 

In this mini-episode, I share with you 2 very important things you always should do in order to win! Join me for this quick session to get your mind where it needs to be and then your actions can follow!

Jul 10, 2018

What does it take to stop you from reaching your goals? Are you someone who gives up easily or can you find the strength and determination to push forward in the face of adversity? Why do some people have a “can-do” attitude no matter what obstacles come their way? What is it that makes the difference? You’re about to hear one man’s story that will answer these questions and more about the human spirit and the amazing resilience of the human body. 


Colin O’Brady is an endurance athlete from Portland, Oregon. He is a two-time record holder, completing the Explorers Grand Slam in a world-record time of 139 days. This challenge has climbers reaching the tallest peak on all seven continents and skiing the last degree to both North and South Poles. Colin is the only person to reach all seven summits in less than 120 days. Fewer than 50 people have ever completed the Explorers Grand Slam, and only 4 have ever done it in under one year’s time. Almost ten years ago, Colin overcame a tragic accident that left him with severe 3rd degree burns and with the news from doctors that he would never walk normally again. Colin has proved those doctors wrong in SO many ways. He is currently on a quest to break another record by climbing the highest peak in each of the 50 states this summer. Visit his website to learn how you can join him when he comes to a mountain near you!


In this episode we learn:


  • Colin’s experiences in the 29029 Challenge on Stratton Mountain in Vermont
  • Colin’s journey as a West Coast hippie who set off to explore the world with his backpack and a surfboard
  • The tragic accident in Thailand, when Colin jumped a flaming jump rope and caught fire
  • Colin’s mother’s relentless positivity that helped him focus on his goals during his painful recovery
  • The three-week span that saw him win the Chicago Triathlon, obtain a sponsor, quit his job, and move to Australia as a professional triathlete
  • When Colin set his sights on the Explorers Grand Slam and started his non-profit, Beyond 7/2
  • Colin’s newest challenge in climbing the highest peak in each of the 50 states
  • How Colin has dealt with grief, pain, and struggles to move forward with a growth mindset


Episode Resources:

Aug 31, 2017

The world is filled with dangerous people—so how are you going to protect yourself? Does violence make you uncomfortable? Are you willing to take easy steps to change that mindset? This week, our guest is Tim Larkin, who is an expert on violence. Through research and self-discipline, Tim has developed a system that is changing and saving lives. 

After a 25-year career in the Military as a trainer for Special Ops, Tim Larkin decided to develop Target Focus Center, a practical program for teaching self-defense through physics and physiology. Tim has also just released his book on his study of violence, When Violence Is The Answer. His system can be learned rapidly, and it is an excellent and practical tool for anyone concerned with their personal safety. Tim approaches the concept of violence with knowledge, practicality, and realism. 


In This Episode We Learn: 

  • Why violence really is the answer in an a-social situation. 
  • How to determine the difference between a-social and social situations.
  • The physiology and psychology of violence and how you can protect yourself. 

Episode Resources


Feb 7, 2017

Are you looking to find a better way to advertise your online business product?  Would you like to know how you can become more profitable with advertising? Then listen in to today's show, with guest, Ezra Firestone, one of the current world leaders in eCommerce and learn from him how you can reach your community with whatever you have to tell or sell them.


Ezra, the guy who sold the most mullet wigs in the USA in 2008, founded his company, Smart Marketer, in 2012. Supported by a fast growing team and backed by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for marketers and business owners. Ezra is thought by many to be the leading expert in the world in eCommerce today. He owns and operates several seven and eight figure businesses. He uses his insight, gained from these businesses, to produce his courses. Join Ezra today and learn how you can get better at whatever you do if you're willing to keep your attention in just one place and focus there.

In today's episode, Ed and Ezra discuss:

  • How Ezra grew up in a hippie commune.
  • The limited sources of online visibility in 2004.
  • How Ezra followed the instructions in a book and became a poker pro.
  • Cindy Joseph, 55year old supermodel and her part in Ezra's story.
  • The business he started with Cindy and their fabulous message for aging women.
  • What happened about four years ago, that changed the game for Ezra.
  • Ezra's philosophy about how to buy advertising properly.
  • Ezra explains the 3 Pillars to the way he looks at advertising- Awareness, Retargeting and Loyalty.
  • Practical applications for the 3 Pillars.
  • The 5 channels of communication Ezra uses to reach customers.
  • Ezra's mobile phone app.
  • The areas in which Ezra has become world class.
  • Ezra's view about “buying help” for his brand.
  • The importance of great copywriting.
  • Why Ezra thinks his course is the best out there.
  • Ezra's 2 tips for you to become more profitable with your advertising.
  • How Ezra sees his future.


[TWEET: Multiple channels of #advertising are worth an extra 20% of #revenue.]



Ezra's website:


For Ezra's Podcast with James Schramko:


Jan 31, 2017

Are you connected with your purpose on a soul level? Are the things you are holding on to, that are robbing you of your ability to say “yes” to life? Today’s conversation with Kamal Ravikant takes a deep dive into forgiveness and following your heart. 

Many times, business is all about the processes and the results and the heart gets overlooked. We may even keep ourselves busy with business goals and achievements so that we don’t have to deal with matters of the heart. Kamal’s new book uses a fascinating fable to share specific steps for forgiveness, including forgiveness of yourself! Embracing that forgiveness will allow you to follow your heart. 

Kamal Ravikant has been fortunate enough to have some amazing experiences in his life so far. He’s trekked to one of the highest base camps in the Himalayas, meditated with Tibetan monks in the Dalai Lama's monastery, earned his US Army Infantry patch, walked 550 miles across Spain, lived in Paris, been the only non-black, non-woman member of the Black Women's writers' group, written several bestsellers, held the hands of dying patients, and worked with some of the best people in Silicon Valley. But his most transformative experience has been the simple act of loving himself. 


In today’s episode we learn:


  • How Kamal’s background set the stage for his book
  • How he got into the startup culture of Silicon Valley with no prior experience
  • Rejection letters helped shape Kamal as a writer - the best gift he could have gotten
  • Why his first self-published book was successful after 10 years of rejections
  • Rebirth is life altering and mind expanding….find out why
  • How Kamal’s own pilgrimage to India after his Father’s death relates to the book
  • A non-religious pilgrimage that changes lives
  • The 3 stages of a relationship and how it helps our perspective
  • Soft skills like forgiveness and loving yourself are hard to formulate a process for success, but Rebirth spells it out
  • if you loved yourself, what would you do?
  • What is the societal obligation trap?
  • Kamal’s 8-minute meditation hack
  • What Kamal wants for his future and how children play into his vision

[TWEET: "Every great thing in your life comes from consistency" @KamalRavikant]





Jan 24, 2017

Are you maximizing marketing opportunities in your business? Do you know exactly what the specific ROI is for each marketing channel that you are using? Today, we're talking all things marketing with the one and only Brian Kurtz. 

Not only is Brian a Legendary Direct Marketer, but he spent 34 years at Boardroom, and was responsible for over 2 billion pieces of direct mail. More recently Brian started “Titans of Marketing”, which was an event that featured some other big names in copywriting and marketing. He is in the multi-channel marketing world, so he has a unique perspective. He specializes in helping companies go offline with their marketing efforts.

Brian is focused on contributing value to the lives of everyone he touches. He has hosted more than 150 of the famous Boardroom Dinners, and knows the secret to creating a space for networking and business to take place organically.

In today's episode we learn:

  • What direct marketing tactics can be used to build on online business
  • Why marketing alone won't sell your products, and neither will copywriting. Find out what it takes to have a winning combination!
  • The most important aspect of marketing and why you can never go wrong by focusing on contributing value to others.

[Tweet "“Success is about being intentional in everything you do.” #Marketing]




Jan 17, 2017

Success. How do YOU measure it? Is it purely a matter of the income level you achieve or is there more to it? My guest today would answer that success comes only through complete emotional independence. What he means is the kind of emotional independence that allows you to jump face first into the universe with no fears or insecurities. Sound intriguing? Join us!

Paul Kirchoff is an avid entrepreneur that will blow you away with his insight into business, money, adventure, and spirituality. He’s also an investor and global adventurer----and the list goes on. Currently, Paul serves as the founder and CEO of EPX, an exclusive community for adventuring entrepreneurs wanting to drive faster business success and max out their lives with amazing global experiences. Paul was an early employee at Dell, and was the founder and CEO of SaleAMP, a pay-for-performance digital marketing agency based in Austin, TX.

As if those accomplishments aren’t enough, Paul has directed and sold a film, sold thousands of copies of a corporate thriller novel, and is currently involved in a multinational effort to bring internet connectivity and banking to the poor. He’s also busy building another software venture that will accelerate problem-solving for humanity’s most pressing needs and allow for “adventuring the planet like nobody’s business.” A father and super-bachelor, Paul is a “modern-day James Bond,” as he travels to luxurious and gorgeous places around the world, rubbing shoulders and “hanging out” with such celebrity pals as Richard Branson.

Paul discusses his personal experiences in company startups, including fulfilling the roles of both visionary and operator in the struggle to transition. He shares great advice regarding the different phases of leadership, growth processes, and money strategies.

Another topic in our conversation is the aforementioned emotional independence. What is it—and how do you get it? You do not want to miss Paul’s insight into transforming self, rewiring the brain, and getting rid of insecurities.

In this episode, you will:

  • Learn how creativity and systems work together in successful business startups
  • Hear Paul’s take on bootstrapping a new endeavor and what it takes to get to “break even” or profitable ASAP
  • Understand the importance of positive mindset and gratitude in achieving what Paul calls the ultimate goal—emotional independence

[Tweet ""Nobody knows the 100 billion nightmares between $0 and “making it.”
" - Paul Kirchoff"]



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Jan 10, 2017

Have you accidentally let your wealth creation take a back seat?

Most entrepreneurs do. Garrett Gunderson joins us on this episode of the podcast to help solve this problem. 

Garrett is the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. And he’s personally helped countless business owners create efficient wealth strategies that fit their unique strengths.

Garrett is the Chief Wealth Architect for Wealth Factory. Wealth Factory is a comprehensive personal financial education and implementation program for entrepreneurs, health care professionals and small business owners. 

Professionals (like dentists, orthodontists, optometrists, and veterinarians) and entrepreneurs typically focus on what they do best, and that's running a great practice and providing state-of the art service. Managing their personal finances often takes a back seat, and this can create tremendous personal and professional stress. And as their business grows, so might the complexity of their finances. So providing a proven, comprehensive solution is well-received by this group of professionals.

Wealth Factory fills that gap and provides an integrated team approach that brings together asset protection attorneys, accountants, retirement planners, investment advisor, insurance experts, estate planners, and cash flow specialists. This is very similar to the kind of integrated services provided by a boutique family services firm for high net worth individuals, but without the high price tag (or the $50M net worth qualifier). Advice and implementation happens in a custom-tailored sequence, facilitated by a financial quarterback so you do not have to waste time.

In this episode, you will…

  • Learn the importance of having an opportunity fund instead of a retirement fund
  • Understand why you need to utilize your own human life value
  • Discover that you shouldn't put too much of your life at stake into something you don’t understand
  • Realize the importance of knowing your investor scorecard

[Tweet ""Making more money is not the best solution if you don’t know how much you are keeping." - Garrett Gunderson"]

Listen to it in our Podcasts on iTunes:

Episode Resources:
Ed O’Keefe Show
Ed O’Keefe Show Facebook
Ed O’Keefe Show Twitter



If you enjoyed this episode you will also enjoy these blogs below:

How To Scale Your Business With Purpose! Are you a small business owner or entrepreneur? Do you have trouble developing the best strategy to grow & scale your business? Are you having issues building your dream team? Do you have a tough time getting the numbers to make timely business decisions?

Giving Value and Shedding Expectations | with Roland Frasier How do you become transparent enough to give value but hold back just the right amount to ensure the success of a good business deal or agreement during negotiations? The key is in your intention, and in this episode, Roland Frasier tells us how to move deals forward in a way that is positive for everybody involved.

The Levels of a Quality Life We all want more power, money, and freedom, right? These can give us more control, so we hope, and get us to a place in our lives where we can really start living. That’s why we busy ourselves now with our high-achieving lives of business and entrepreneurship; we’re trying to get from here to there.

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